In the sixteenth part of this Social Fitness blog series with Atisfyre, we talk about the single biggest development in the digital world – NFTs, and how it is most likely that socially fit creators are the ones who will see the most success in the NFT arena.
If you’ve not read part 15 of this series, please click here.
The crypto world has taken the internet by storm and ever since decentralized art and finance have become a reality within the world of content creation. It’s not as straightforward as you might think though.
NFTs are the talk of the creator world but pose a few challenges for influencers – influencers need to be savvy about the tech, understand the NFT marketplace, and take financial risks. In short, if an influencer is socially fit, he/she probably has a good chance of doing well in this exciting and lucrative world.
As with any new technology that represents a tectonic shift, it could be difficult to know where to even begin. Hence, we will guide you on how to acquire NFT knowledge that will set you apart as an authority figure in the industry. This way, you will be the first person brands approach when they need influencers for NFT.
What Is An NFT?
An NFT is a non-fungible token that can be used to represent any digital collector’s item like artwork, recordings, music, or even memes. Every NFT is unique and cannot be duplicated.
What makes NFTs special is their decentralized nature – they exist in the blockchain economy. The mode of tracking each NFT is a unique code. This code is what makes them a valuable asset, especially during encryption. These codes authenticate the ownership of every token in the digital landscape, lending to its unique perceived value.
Becoming a content leader in this space is hence directly correlated to one’s social fitness – knowledge of the space, the underlying technology, and content creation ability. By establishing yourself as a figure in this space, your services will be in great demand as brands seek the best NFT influencers for hire to promote their products.
Values Of A Socially Fit NFT Influencer:
1. NFT knowledge
Influencers need to be aware of how crypto and NFTs work in addition to their niche expertise. This helps shine a light on all the unique USPs that make the product valuable, enabling you to create engaging content. Brands who look to collaborate with you will need to see a clear strategy in terms of how you plan and strategize an NFT marketing plan that is relevant, entertaining and informative.
2. Loyal audience
Like any non-NFT campaign as well, brands are looking to collaborate with you for your ability to engage a certain niche audience. This holds true for NFTs as well. It’s important to know exactly which pain points the audience wants addressed. Twitter stands out as the top platform for NFT discussion and promotion, so create a profile here. Make consumer education your top priority by creating guides, long-form content, and in-depth reports to establish yourself as an expert.
3. Video Expertise
Video content expertise is absolutely essential to be able to generate any sort of buzz for an NFT campaign. Videos are intelligent and help make complex data clear. It is also very easy to consume and influencers who want to build a loyal audience need video expertise to ensure they can create compelling content for their users.
4. Marketplace info and local relations
You need a keen understanding of NFT marketplaces to build your career as an NFT influencer. This will make it easy to enable sales, purchases and exchanges; and store NFTs. When a brand needs NFTs in a particular niche to be advertised, you should be the go-to option. As such, building a specific community for your personal brand needs to be one of your top objectives.
5. SEO
In this digital age, search engine optimization is an essential strategy you need to invest in to improve your visibility and influence online. The right catchphrase and keyword could be the game-changer in a volatile market. You will become more discoverable, making it easy for you to build an online audience. Your name will pop up more frequently on search compared to other influencers in your niche, giving you the exposure needed to build a thriving online career.
Socially Fit NFT Creators To Take Inspiration From:
- Alex Becker – covers the entire NFT market with insights for viewers.
- Brett Malinowski – an avid NFT enthusiast who covers less well-known projects.
- Gary Vaynerchuk – believes that NFTs are the future of intellectual property rights.
- Kenn Bosak – one of the NFT market’s driving forces with NFT4SALE.
- Ty Smith – helps crypto brands and has massive influence in the crypto space.
Welcome to the Social Fitness Series with Atisfyre! Follow our ongoing series to access top tips for being a successful influencer. From dealing with brand partnerships to constantly engaging followers, we’re here to help you. Our ultimate goal is to help build and better your online presence in the hopes that you’ll be able to land more partnerships.
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