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Step Up Your Video Content Game With These 7 High-Engagement Ideas

Published On February 15, 2023

Videos are THE secret weapon for content creators who want to get their audience hooked. They’re visual and emotional roller coasters that capture people’s attention and keep them watching. Videos also have the sway to tug at people’s heartstrings, making them feel more connected to the content. 

And let’s be honest, who wants to read a boring article when you can watch an entertaining video instead? 

That’s why videos are a great way to share your personality, teach something new, or spill your thoughts. Plus, with social media optimization, you can reach even more people through videos on multiple platforms.

Keep reading for more video content ideas that are proven to drive engagement for content creators. 

How Videos Drive Audience Engagement

Videos are the future of engaging your audience on social media. A recent study by Quintly showed that pictures are the most popular posts on Instagram, but videos receive 49% more engagement. This means that videos can help you increase your content visibility and engagement.

Additionally, another study showed that 60% of people pay attention to the content in a video instead of skimming like in podcasts or written content. 

Moreover, a report by HubSpot states that 81% of viewers are more likely to take a favorable action after watching a video. So, if you want to take your social media engagement to the next level, it’s time to start incorporating videos into your strategy.

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Figure 1: Video drives attention and engagement more than other forms of online content. Source: Animaker

Why Is YouTube A Good Content Monetization Source?

YouTube Partner Program

The YouTube Partner program allows content creators to make money off their videos on the platform. If you have a YouTube account and create excellent content, you can join and earn money from ads, sponsorships, and more. To get started, you need to meet a few requirements, like having at least 1000 subscribers and 4,000 hours of watch time on your channel. Once you’re in, you can access a bunch of creator tools and resources to help you grow your channel and make more money. The YouTube Partner program is a milestone worth achieving for anyone looking to turn their passion for creating videos into a career. 

Channel the YouTube audience to get sales

To turn your YouTube audience into paying customers, you must build trust and engagement with them. Show them your expertise and passion, and create helpful and informative videos that showcase the benefits of what you’re selling. Offer exclusive discounts or promotions to your subscribers, and don’t be afraid to ask for their support in purchasing your product. By providing value and fostering a relationship with your audience, you’ll be able to turn those views into sales. Remember, the key is to build a loyal and engaged community that loves what you do and wants to support you in your business endeavors.

New associations

YouTube is a major hub for creators to partner with brands and businesses. As a content creator, you can reach a large audience and promote products or services that align with your brand. Collaborating with brands can be as simple as including sponsored content in your videos or hosting a giveaway on your channel. You can also reach out to businesses and offer your services as an influencer or collaborator.

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7 Video Content Ideas That Always Bring Engagement

1. FAQs

FAQs are an excellent video content idea for creators to provide answers to common questions from their audience. These videos can clear up confusion, offer helpful tips, and provide important information. Keep the topic relevant, present information in an easy-to-understand manner, and keep the video concise. Whether you’re a filmmaker, blogger, or YouTuber, FAQ videos can help deepen your connection with your audience and grow your brand.

2. Before and after

When showcasing the transformation that a product, service, or process brings you, there’s nothing quite like a before and after style video. The idea behind this is to creatively show how effective and impactful the product, service, or process is that’s being presented. From beauty, fashion, and home improvement to technology, these video content ideas are used by creators in all industries to showcase the benefits and value of their offerings.

3. Behind-the-scenes

These videos are a great way to give a glimpse into the hard work that goes into creating content. They offer your audience a unique insight into the creative process, the technical aspects of filming, and the challenges video creators face. You can also take them for a tour of your workplace of the day or planning meetings etc. 

Lucy’s Vietnamese Kitchen, for example, received over 900 views on Instagram after showing the restaurant’s history and sharing stories behind some popular recipes.

Example of a behind-the-scenes video
Figure 2: Example of a behind-the-scenes video. Source: Lucy’s Vietnamese Kitchen

4. Q&A

Q&A videos allow creators to showcase their expertise and provide valuable insights, tips, and advice. This content can also foster a sense of community among viewers, as they feel that their questions and concerns are being addressed directly. Your audience can even help you with generating video content ideas for your next session! Whether through live streams, pre-recorded videos, or social media posts, Q&A-style content is a must-have for any video creator looking to build an engaged and loyal audience.

5. How-to videos 

Making how-to videos is about giving your audience a step-by-step guide on a particular topic. It’s essential to have a good grasp of the subject and a plan for presenting it clearly to make your videos engaging and informative. Make sure you have a strong script and use visuals to help illustrate your points. And remember to keep it short and sweet, with just enough background information to set the scene.

video content ideas
Figure 3: Example of a How-To video. Source: Preview PH

6. Storytime

Who doesn’t love a good story? They’re entertaining, after all. So why not share funny, heartwarming, or scary stories with your followers? A great video content idea is to create a “day in the life” video.

Capturing your daily activities on film is easy to keep your followers up-to-date during your busy weeks. This is an excellent opportunity for them to get to know and remember you better.

7. Life hacks

Life hack videos are all the rage among content creators on platforms like YouTube and TikTok. They’re all about giving creative and practical solutions to your audience’s everyday problems. Whether it’s a simple hack for organizing a cluttered closet or something more complex like saving money or time, these videos are a quick and easy way to engage an interested audience. The best part is that they’re helpful, entertaining, and engaging. With the growing interest in self-improvement, lifehack videos will surely draw viewers to your content. 

Top 9 YouTube Channel Ideas For Beginners

1. Vlogging

Vlogging is excellent for creators who love connecting with people online and don’t mind sharing their privacy. Whether you want to film yourself cooking or give a tour of your house, in this category, you will not face a lack of video content ideas for your channel.  

2. Unboxing

People enjoy watching others open boxes, whether for the latest iPhone, a trendy subscription box, or a popular toy. So, the next time you get a new product, ensure the camera is rolling!

3. Video gaming

Avid gamer? Then start a channel to stream yourself playing games, share reviews or promote gaming gear. The gaming industry is expanding with many new titles, and people are becoming more interested in this content. This YouTube genre is going strong, with over 40 million active gaming channels already on the platform.

video content ideas gaming

4. Tutorials

You can also create videos about anything you’re good at and teach people how to do the same things, share tips and tricks, etc. Many YouTube users are on the platform looking to learn something new, so tutorials and how-to videos are one of the top searched terms on the app. 

5. Cooking

If you work in the food industry or just love cooking, start a cooking channel and occasionally include a product or service. It will help you attract a cooking-interested audience and potential collaborations. You can also include a CTA at the end of your videos to look at the ingredients or tools you used to make a specific dish.

6. Traveling

Travel is one of YouTube’s most exciting niches, especially if your viewers have caught that wanderlust. It allows you to cater to all of YouTube’s travel enthusiasts and adventurers. Collaborate with other travelers on YouTube or create travel content by yourself. If you have products to sell, include them in your travel videos to raise awareness.

7. Technology

Tech YouTubers provide a unique blend of information, entertainment, and education on all things tech. They cover many topics, including smartphones, laptops, gaming, and more. With a focus on innovation and cutting-edge technology, they provide viewers with an in-depth look at the latest trends in the tech industry.

8. Fitness

The fitness category might be perfect if you’re passionate about helping others reach their fitness goals. Fitness channels don’t just focus on workout routines; they encompass a healthy lifestyle, including diverse workouts and nutritious recipes. You can also cater to those who prefer working out at home or want to avoid paying for a gym membership by creating videos that showcase equipment-free home workouts.

9. Makeup

Beauty channels are a staple on YouTube, offering a wealth of information on makeup, skincare, beauty products, and cosmetics. Viewers turn to beauty influencers to learn about the latest trends and products in the industry. Beauty YouTube channels often partner with brands for sponsorships and product promotions. Whether it’s a makeup tutorial or product review, these channels provide valuable insights and tips for those looking to enhance their beauty routine.

video content ideas makeup

Want to Create Video Content for Global Brands?

Whether you’re a beginner or an experienced content creator, videos are essential to a successful YouTube channel. So, start exploring different video content ideas and see how they can help you grow your viewership and succeed on the platform. 

Ready to take your video content to the next level? Connect with brands worldwide and start earning with Atisfyre, our AI-based influencer platform. Sign up, showcase your portfolio, and get matched with the brands that align with your niche. Start monetizing your hard work and grow your YouTube channel. Don’t wait; start your journey today!

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