What Do Audiences Really Look For While Following Influencers?

Our previous blog discussed the various dimensions of being a socially fit influencer. But with that information in hand, a few other questions pop up. 

What makes influencers with better Social Fitness so likable among their audience? What aspects of these influencers do these audiences value? And what are some of the qualities you can adopt to get socially fit and attract a better following?

Don’t worry; we’ve got these answers covered. Let’s look at six reasons why audiences are attracted to influencers with higher Social Fitness.

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6 Reasons Why Audiences Love Influencers With High Social Fitness

1. These influencers understand social media platforms better

Socially fit influencers know how to navigate social media channels and keep their audiences engaged with fresh ideas. Audiences are attracted to these influencers because they are the experts in their niches and know how to add value to the various platforms.

As the algorithms change and new updates surprise creators, influencers with higher Social Fitness know how to adapt quickly to the ever-evolving online ecosystem and leverage it well.

2. They go the extra mile as compared to their competitors.

What makes a socially fit influencer stand out from an average one? It’s simple: Effort and consistency. They strive hard to make every post count by going the extra mile to produce high-quality content and try hard to create entertaining and memorable material. Influencers with a higher level of Social Fitness are not just churning out posts; they’re making an experience every time someone engages with them on social media.

As a result, people trust influencers because they know they will give them value.

3. They put time and effort into their profile

Socially fit influencers don’t just chuck out a post and call it a day. They use their voice to impact and express themselves while keeping their audience in mind. A lot of time and effort goes into creating aesthetics, optimizing their profile, planning, and putting out content that helps connect their audiences.

This is why audiences are drawn to their authenticity and dedication.

4. Their voice is well-defined through their content

When you watch an influencer’s video, you learn about the person behind the content. Socially fit influencers attract large audiences because they have a well-defined voice, and are consistent in putting out content that reflects that. This clear, unique voice makes them likable among the audience, which helps viewers feel like they know the people behind the brand.

Influencers’ content is carefully curated to reflect their personality and interests. Influencers with higher Social Fitness can create a brand identity through their content, and that brand identity is primarily a result of their unique tone. 

5. They understand analytics and find a way to reach the audience

Influencers have a variety of ways of presenting themselves. Still, one thing that’s common among influencers with higher Social Fitness is that they understand analytics and know how to use them to reach their audience effectively.

They understand the metrics behind their reach and can use them to connect with their audience. They don’t just put out content and hope it sticks, but instead deliver content to the right audience at the right time.

6. Their network is engaging

Community engagement is an essential aspect of the influencer industry, and socially fit influencers know how to leverage this. They know how to create, manage and engage their audience, and are always available for their community to ensure that they feel heard and valued. They make their audiences feel like they’re part of the inside circle, which creates a sense of connection to the influencer and their content. This helps build a stronger community of people who admire, trust, and follow the influencer. And when you have an audience who feels connected to you and your content, they keep coming back for more.

Audiences are smart. They recognize an influencer of quality through their posts, content and community engagement. It is possible to attain an excellent Social Fitness level on your platform with time and consistent effort. 

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Welcome to the Social Fitness Series with Atisfyre! Follow our series to access top tips for being a successful influencer. From dealing with brand partnerships to constantly engaging followers, we’re here to help! Our end goal is to help build and better your online presence in the hopes that you’ll be able to land more partnerships.