The latest buzzworthy industry using influencers is the crypto industry, and in particular, NFTs. This phenomenon requires a specific skill set from the influencer. Content creators should hence optimize their online presence to help influence the world of NFTs.
In this blog, we are going to show you how to establish yourself as an NFT influencer. We will guide you on how to acquire NFT knowledge that will set you apart as an authority figure in the industry. This way, you will be the first person brands approach when they need influencers for NFT.
Ready to start your NFT influencer marketing journey? Let’s dive right in!
What Is An NFT?
NFT stands for a non-fungible token, which represents a digital collector’s item, such as artwork, recordings, music, or internet memes. Each NFT is unique and cannot be replaced with something else. For example, a dollar bill is fungible – you can trade one for another and have the exact same thing. However, a one-of-a-kind digital asset is non-fungible. If you trade it for a different item, you’ll have something totally different.
NFTs are part of the blockchain economy, and often use Ethereum for their payment methods. Etherium is a cryptocurrency just like Bitcoin, but its blockchain supports NFTs. Each NFT has a unique code and this is what makes the asset valuable, especially during encryption. With this unique code, each token can be used to authenticate the ownership of original digital properties like artwork and recordings. Brands, celebrities, influencers and the general public have developed an interest in NFTs and made a good profit from the sale of these assets. By establishing yourself as a figure in this space, your services will be in great demand as brands seek the best NFT influencers for hire to promote their products.
What Makes An NFT Valuable?
With the NFT world getting bigger every day, it’s crucial to understand what makes these tokens very valuable. Let’s look at what gives NFTs value.
1. Uniqueness
One of the reasons why NFTs are valuable is their uniqueness. Each NFT comes with a custom code that’s needed during encryption. An NFT creator can decide how many copies of a token to create when minting, but in most cases, they settle on just one copy. And because that’s the only copy in circulation, the price of this genuinely unique item will skyrocket and earn the creator (or buyer) thousands of dollars should they decide to sell.
2. Perceived value
When a product is unique, it is a one-of-a-kind product whose value skyrockets like an expensive piece of art. Hence, nuance and knowledge of the piece is essential.
For example, digital artist Beeple created an NFT titled “Everydays: The First 5,000 days” and put it up for auction at Christies. Before this auction, Beeple had never sold artwork for more than $100, but the “Everydays: The First 5,000 days” NFT sold for $69 million at the auction.
While we have NFTs that are being sold for millions of dollars, we have some that cost less than $100 like the audio recording of a fart that was recently sold for $85. The value of these two NFTs reflects their comparative scarcity and the level of interest in the “assets.”
Value An NFT Influencer Needs To Add
The top NFT influencers for hire should be able to influence the value of digital assets based on their proposals. Research shows that almost 90% of buyers rely on the recommendation of a trusted influencer when making a purchase rather than media ads and other promotional content. This makes influencers a key player in the product journey since they help consumers find the right products and connect brands with appropriate audiences for their products.
As an influencer, you need to provide certain value for you to be considered an influential figure in that industry. In this section, we discuss the value you need to bring as an NFT influencer.
NFT knowledge
NFT influencers, like in other niches, should possess knowledge about NFTs and cryptocurrencies. The people in this field themselves are pretty knowledgeable and you can’t hack it in the industry if you don’t have a strong understanding. You should be able to present the USPs of the rare NFT to the world, create relevant content about the NFT project you are promoting and give appropriate responses to the questions raised by your audience.
For this reason, you need to take time to learn about NFTs. Following other established NFT influencers and interacting with them will help you learn a thing or two. Also, join NFT communities online and participate in discussions with other enthusiasts.
A Loyal Audience
For you to market NFTs effectively, you need a loyal audience on social media. The audience base needs to take your word for it when it comes to the value of the NFTs you’re promoting.
Twitter stands out as the top platform for NFT discussion and promotion, so create a profile here. Make consumer education your top priority by creating guides, long-form content and in-depth reports to establish yourself as an expert. Also, join lighthearted conversations with other NFT influencers and appeal to their audiences as well..
Video Expertise
With regards to NFT influencer marketing, we see that the best content format is video. This is because NFTs are state-of-the-art creations and when it comes to digital marketing, video content is essential. Videos are intelligent and help make complex data more clear. It is also very easy to consume and influencers who want to build a loyal audience need video expertise to ensure they can create compelling content for their users.
3 Top Strategies To Become A Good NFT Influencer
1. Knowledge of NFT Marketplaces
You need a keen understanding of NFT marketplaces to build your career as an NFT influencer. This will make it easy to enable sales, purchases and exchanges; and store NFTs.
Within NFT marketplaces, creators can list their products for bartering. Interested users can buy the products through offering and acquire them at a good price.
2. Local Relations
When a brand needs NFTs in a particular niche to be advertised, you should be the go-to option. As such, building a specific community for your personal brand needs to be one of your top objectives. This is because many NFT projects are marketed through grassroots campaigns. By improving your local relations, you gain the trust of your audience and can easily encourage them to acquire the NFTs you are promoting.
Other than education, storytelling is another strategy that will help you improve your local relations. You can tell stories about how an NFT was developed or share a fictional narrative about a collectible or character. These inspiring stories will help you build a targeted audience from your local area.
3. SEO
In this digital age, search engine optimization is an essential strategy you need to invest in to improve your visibility and influence online. The right catchphrase and keyword could be the game-changer in a volatile market. You will become more discoverable, making it easy for you to build an online audience. Your name will pop up more frequently on search compared to other influencers in your niche, giving you the exposure needed to build a thriving online career.
Get Inspired! Top NFT Influencers You Should Follow
Here are the top NFT influencers to follow to learn the best tactics for influencing within the NFT space.
- Alex Becker – covers the entire NFT market with insights for viewers.
- Brett Malinowski – an avid NFT enthusiast who covers less well-known projects.
- Gary Vaynerchuk – believes that NFTs are the future of intellectual property rights.
- Kenn Bosak – one of the NFT market’s driving forces with NFT4SALE.
- Ty Smith – helps crypto brands and has massive influence in the crypto space.
- Faroukh – facilitates the most popular NFT rooms on Clubhouse.
- JRNYCrypto – one of the biggest crypto channels and constantly shares updates and trends on NFTs.
- Pranksy – One of the OGs of the NFT world, she covers all the latest NFT projects.
NFTs are the latest trend taking over the tech world. Presently, many brands are launching NFT projects and hope to make a good profit when they sell them in the online marketplace. Such huge interest in NFTs has increased the demand for NFT influencers who can help brands create interest in their projects. We have shared the best strategies that will help you become a noted influencer in the NFT world.
When you finally establish yourself as the go-to NFT influencer in your niche, we have created a platform that will help you find the best projects to promote. Atisfyre, our influencer platform, uses artificial intelligence to connect creators with the leading brands to explore collaboration opportunities.
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