Reach millions? How’s that even possible when the organic reach is on a decline, you may wonder!
Well not all is lost. It may have gotten harder to reach the audience, but it is still possible. Here’s the silver lining: From 2.07 billion social media users in 2015, the number has risen exponentially to reach 3.96 billion today! This implies that you, as a Facebook influencer, have a huge scope to reach millions out there on the platform.
All you need is a roadmap, and that’s exactly what we’ll give you! When someone comes to your Facebook page you need to give them a reason to stay. In this blog, you’ll discover the step-by-step process of tracking and analyzing your existing post reach on Facebook to put things in perspective, and learn different strategies to increase the ‘Likes’ on your posts.
But first let’s talk about…
Organic Reach On Facebook
Organic reach refers to the number of people who see your posts without any paid promotion. A part of the reach comes from your post directly reaching your followers, and a part of it comes from your audience engagement.
Your content’s reach has a lot to do with engagement — that is how many people like, react, comment, or share your post. Facebook’s algorithm is programmed to organically promote posts to the platform’s account holders’ friends. This means every time a follower likes, shares, or comments on your post, Facebook pushes it to their friends’ newsfeed and this is how they see your post and end up engaging with it as well if they like it.
Now, the hard truth.
Engagement rates are on the way up — but organic reach is on the way down. And it is still on a rapid decline. So what can you do to ensure your posts resurface more often? Start by putting things in perspective with our 3-step practice to track & analyze your current Facebook reach.
Creating Facebook ads is a part of the challenge. Get the most out of them by reading the blog How To Optimize Your Facebook Ads For Maximum ROI.
3-Step Practice To Track & Analyze Your Reach
Tracking and analyzing your post reach is imperative to your influencer brand’s success. To empower you to improve and grow further, Facebook presents ‘Insights,’ a free analytics tool that helps you to track and measure your performance consistently. Read on to know more:
Step 1: Export your ‘Insights’ data
Follow these instructions to export your Page ‘Insights’ by page, post, or video:
- Click the left sidebar on your Facebook Page.
- Tap on ‘Insights.’
- Click on ‘Export Data’ at the top right corner of the ‘Insights’ page.
- A pop-up screen shows up with the following options:
- Page data: Selecting this option gives you key page metrics like audience demographics, traffic sources, and engagement.
- Post data: Choosing this option gives you key post metrics for reach, impressions, and feedback for posts.
- Video data: Selecting this option helps you gather data for the videos you’ve posted on your page including views, unique views, organic views, and paid views.
- Select the required option.
- Click on the ‘Export Data’ button. This will extract all your data and collate it in an excel sheet.
Step 2: Analyze Post data
While Page Metrics give you a comprehensive view of how you are performing, Post Data delves deeper and gives you detailed insights into the following:
- The posts that have the highest organic reach.
- What type of content your audience prefers.
- Total ‘Likes’ on each post.
To gain access to post metrics:
- Go to the sidebar on your Facebook Page.
- Click on ‘Posts.’
- Tap on ‘Post Types’ in the main menu of the page.
Analyzing this data will help you understand how your followers respond to your posts and design an effective content plan for your influencer marketing strategy.
If you also have a presence on Instagram, check out our blog: Best Analytics Tools To Use For Instagram Content Creators.
Step 3: Focus on data points that you need to work on
It’s overwhelming when you’re inundated with loads of data. When working with analytics, you need to keep in mind that not all metrics are valuable to you. You can choose metrics depending on your niche, and goals. Also, remember to sift out metrics that are essential for your growth.
The following data will speak volumes and help you fine-tune your content strategy:
- Organic reach
- Total number of people who’ve given you negative feedback.
- Link clicks
Now that you’ve analyzed and reviewed your Facebook reach, it’s time to get to the real action and create Facebook posts that people pay attention to, click, and share.
Here’s a bonus for you! Read on: 15 Evergreen Instagram Ideas.
How To Gain More ‘Likes’ On Your Posts?
1. Identify posts with high engagement
Whether you’re an expert in food, beauty, photography, travel, lifestyle, or any other niche, finding content that works best and brings higher engagement is an uphill task. The good news is, you don’t have to reinvent the wheel!
Simply, increase your Facebook engagement by identifying posts that have gone viral in your niche. Viral posts are audience-tested, and follower-approved content. Searching for viral content manually is time-consuming. By using third-party tools like PostPlanner and BuzzSumo one can not only avoid guesswork, but also strategize future content with confidence.
Looking for more engagement? Take a look at: 10 Tips To Help You Increase Social Media Presence.
2. Re-design and re-use validated content
We’ve established the need for identifying viral posts, but it’s obvious we can’t use the exact image to post on our Facebook page. Doing so would be disastrous!
What’s next? Re-designing and re-using them! By redesigning viral posts, you can build your influencer brand’s credibility. To revamp your design, you need to improve it further. Unsplash is a great resource to find royalty-free images and create great concepts for your post images. Start off by handpicking an image that stands out and goes well with your post. Add the text inspired from the viral post, and don’t forget to add your logo.
3. Post consistently
Looking forward to driving your follower engagement on Facebook and get more Likes? In addition to creating content, you need to estimate how frequently you will post content on your Facebook page. If you want to create top-of-the-mind recall, you need to post consistently. At the same time, if you post more than required, chances are it will turn off your audience. So, discovering the right balance is key to your content frequency on Facebook. Rather than focusing on posting a lot, you can work on producing quality content as Facebook’s algorithm ranks posts with meaningful content higher as compared to the rest.
4. Time it right
The question that troubles every influencer out there is, what is the best time to post on Facebook? There’s no hard and fast rule to post at specific times only. Post timing differs from industry to industry, your audience geographic locations in particular.
Facebook algorithm ranks posts based on ‘recency.’ So, here’s the sweet deal. Identifying when your audience is online and posting your content at that time is a simple and easy way to improve your organic reach.
As a general rule, if you wish to boost your reach organically, post first thing in the morning, during lunchtime, and after the general working hours, because people are checking out what they’ve missed out on when they were away. So, observe your audience’s behavior and execute what works best for you.
5. Use images that pop out
Be it Instagram, Pinterest, or Facebook, there’s a reason why images are the most shared pieces of content on social platforms. As opposed to plain text posts, images get 104 percent more comments, 53 percent more likes, and 84 percent of more clickthrough rates (CTRs). So handpick eye-catching images to push your overall engagement on Facebook.
6. The shorter, the better
Tweets that have 100 characters or less receive 17 percent more engagement than those with longer texts. Writing short posts is not limited to Twitter alone. While Facebook allows 63,206 characters in a single post, limiting yours to 250 words spikes up your engagement by 60 percent, and reducing it further to 80 characters accelerates it up to 66 percent! The point is simple. By keeping your text concise, you encourage your followers to understand what you’re communicating faster — and thus hold the interest of the reader, which eventually converts into an increase in likes and shares.
7. Stay relevant
Are you desiring to attract and increase your followers? Creating content that your followers are interested in, is the solution! No matter what is your niche, following these pointers will help you create relevant, engaging, and timely content:
- Offer high-value content through quick shareable lists in the form of PDFs, infographics, and more.
- Add a dash of entertainment to put a smile on their face and ease them of stress.
- Build content around an upcoming holiday, season, or event to catch their attention and create timely offers.
- Create anticipation by adding a sense of urgency in your posts to encourage them to engage in online and events that you host.
8. Use your brand voice
Do you know why people are attracted to established influencers and follow them? It’s because they are passionate about what they do and show it through their content. It’s as simple as that! You need to do the same. For instance, let’s assume that your followers are soccer fans. Your content should read authentic — like a soccer fan not a Wall Street CEO! Always remember that your content should vocalize and advocate your brand, niche, and audience.
Here’s how brands find a relationship between their voice and the voice of an influencer. Check out the blog: How Can Brands Use Influencer Marketing To Grow.
9. Include CTAs
You might want your followers to register for the webinar you plan to host, sign up to a high-value PDF, enter a contest, purchase a product you’re promoting, or to likes and share your post – whatever your goal is, you need to include a call-to-action (CTA) to give your visitors a direction on what to do next.
Asking your followers to like, share, and comment on your post is the most uncomplicated way to drive your engagement. A good CTA will help build your real value as an influencer. Also, it helps you know how much impact you can create on your audience.
10. Host contests
Hosting contests, giveaways, and competitions is a great way to engage your followers, receive more likes, comments, and shares, and also build your influencer brand awareness. Also, they are more likely to be shared by your followers. You can host contests and giveaways easily by using third-party tools like the Agorapulse Timeline contest and ShortStack to make the most of your content strategy.
To stay on top of your game, read our blog: How To Become An Influencer In Your Industry. You can thank us later!
Likes, comments, and shares are very important to Facebook influencers as it helps to bolster their influencer brand’s visibility, maximize reach, create interest among their audience, and build trust. Use the strategies we’ve discussed in this blog to engage your followers, and attract the right brands.
While you’re busy keeping up with your audience, you need a strong partner that can push you further and help you grow. Register with our AI-based influencer marketing platform atisfyre today, and connect with the leading brands from around the world that have similar audiences as yours to build strong influencer partnerships.
Sign-up and buzz our team to learn more!