Being a content creator in 2022 is one of the most competitive jobs in the world! Just as social media platforms and content formats are perpetually changing, so are the demands that come with the job. To remain successful, relevant, and engaging online, influencers need to ensure that their productivity and professionalism are constantly growing. That’s where social fitness plays a key role!
Not sure what that is? Let’s dive into it.
What is social fitness?
Just like physical, mental, and emotional fitness, social fitness is a contemporary concept that measures the degree to which you assess, build, and optimize the relationships and interactions you have with others. This social fitness is a degree of positivity associated with the interactions and well-being within society. Social fitness is like any other area – the more you practice or exercise it, the stronger your relationships will be.
Why does social fitness matter for influencers?
Social fitness determines the effectiveness with which an influencer uses different social media platforms. The content industry is getting increasingly competitive, and hence, the elements of an influencer’s role that are determined by social fitness are their ability to:
- Effectively communicate with their followers.
- Optimize their time and resources to deliver content.
- Engage with the broader community of content creators.
- Constantly analyze and optimize their performance to ensure they’re delivering the right content.
On the one hand, social fitness relies on other aspects of the fitness of influencers but in turn, helps improve their mental, spiritual, physical, and emotional well-being.
Assess your social fitness in 8 steps
If you’ve got an understanding of social fitness, it’s necessary to know how to assess where yours stands. All you need to do is ask yourself 8 key questions:
1. Have you audited all the relationships you navigate for work?
The people you interact with regularly play a key role in informing your social fitness. These include:
- Followers: These are all the users who consume your content, either loyally or passively
- Collaborators: These are the other creators, vendors, editors, managers, producers, tech support, etc who are actively involved in your content creation process
- Competition: Being hyper-aware of what your competition is up to plays a crucial role in deciding what, when, and how you create content
These networks impact your social fitness, and it is important to know how much consideration needs to be given to each.
2. Does your content project your personal belief systems?
If you genuinely believe in your content, your integrity will shine through and positively impact your social fitness. Constantly putting up a facade to appeal to a fan base will make you feel ingenuine and take a toll on your social fitness over time.
3. Are you more focussed on quality or quantity?
With the competition present online, audiences can spot content that isn’t engaging from a mile away! This is particularly obvious when creators take time creating the content they don’t enjoy but do so anyway to keep their online engagement up.
4. Do you feel supported enough in return?
As a content creator, it is necessary to feel that the support you put out is reciprocated. It is essential to find the right balance of people who contribute to your social fitness. These could be people who offer advice, extend emotional support, give feedback, or help get things done. Content creators are often just “givers,” and it is essential to know that you’re backed by an adequate support system.
5. Have you made an ‘effort vs metrics’ study?
Are the efforts you’re putting into every piece of content paying out when you check your metrics? If not, eliminate the actions that aren’t showing any tangible results and realign your strategy.
6. How emotionally available are you to your followers and collaborators?
It’s important to prioritize the relationships that you consider caring and loving. Think about the people you can open up to and share what’s going on emotionally. They play a key role in determining your social fitness.
7. Are you ethical with your information?
What effort goes into creating your content? Cutting corners and being dishonest for a few extra likes or shares will affect your credibility in the long run and impact your social fitness.
8. How much do you reflect over content?
It can sometimes be hard to see ourselves clearly when it comes to our performance. Think about the time you spend reflecting on things that affect your online presence and regulate it to improve your social fitness.
Being a successful influencer is a long-term endeavor and for sustained success, one needs to look beyond quick stop-gap solutions.
The most successful influencers incorporate the best aspects of social fitness into their lifestyle to stay on top of their game, both with followers and brand partnerships.
Welcome to the Social Fitness Series with Atisfyre! Follow our series to access top tips for being a successful influencer. From dealing with brand partnerships to constantly engaging followers, we’re here to help! Our end goal is to help build and better your online presence in the hopes that you’ll be able to land more partnerships.
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