- Your video has 50x more chances to rank well in organic output than text content.
- Video has a CTR 41% higher than text.
- YouTube has 2 billion monthly active users.
- The top 10 channels on YouTube generated 539 million views and 14 hours of viewing time, plus 3.6 million likes.
YouTube is one of the most effective channels for distributing your content and growing your influence. The platform has many active users and is second only to Google as a search engine.
With numbers like these, it’s worth investing time and effort to grow your YouTube channel. But how do you get your channel noticed amongst all the competition? We share valuable tips on how to create content that engages, educates, and entertains your audience.
How Do You Get Your Channel Noticed On YouTube?
To get noticed on YouTube, a content creator must focus on doing the right things. Most people concentrate on the wrong things when chasing instant success, but all they end up doing is alienating the same people they’re trying to attract. By following YouTube’s best practices consistently, you will reach many people and grow your channel. Publish high-quality videos on the topics that interest your target audience and optimize them properly to reach as many people as possible on the platform.
Figure 1: People’s viewing habits on YouTube. Source: YouTube
Is It Hard to Get Your Channel Noticed on YouTube?
Yes, it is. Many successful YouTube content creators target the same audience, making it difficult to get noticed, especially if you aren’t doing the right things. The right things, in this case, including optimizing your videos for search and using tags to improve discoverability, amongst others.
Ways To Get Your YouTube Channel Noticed
Creating high-quality videos for your YouTube channels is half the battle. There’s more you need to do to make your channel stand out and attract more YouTube subscriptions. Below, we share the best ways to get your channel noticed.
Let’s get started!
1. Be consistent
People won’t come to your channel if there’s nothing worthwhile to see. They will also stay away if there’s very little content published at irregular intervals.
We understand that generating quality videos takes time, but you need to grow your channel consistently. Develop a schedule for your videos so your audience knows when to log in to view fresh content.
2. Provide value in each video
Don’t publish videos on your channel just for the sake of it. We understand the need to post consistently to keep your users engaged, but you need to ensure you provide value with each video. Users should learn something new, gain a new skill, or get entertained when watching your videos.
3. Ask viewers to subscribe with a ‘CTA’
Since your main aim is to grow your subscriber base, asking viewers to subscribe to your channel is good to increase your numbers. Viewers sometimes forget to subscribe to a channel as they focus on consuming the video content. That’s why you need to remind them to hit the subscribe button to ensure they don’t miss out on your videos.
4. Spend time building your community
Once you start getting viewers’ attention on the platform, keep the momentum to attract new followers and subscribers. Engaging your users drives engagement, shares, and likes.
Respond to your audience’s questions and concerns to make them feel like valuable members of your channel. Also, interact with other creators in your niche and draw inspiration from their videos.
5. Find a niche for your videos
Don’t create videos about everything under the sun. Most creators have found success on YouTube by creating content in specific niches, and you should do the same if you want to be popular with users.
Identify a niche that appeals to you and focus all your efforts on creating videos on that topic. You will attract followers interested in that niche, but they will be disappointed when you create videos on a different topic. The niche you select should be something you are passionate about to make it easy for you to come up with content ideas.
6. Build a strong personal brand
One way to make your content instantly recognizable is to build a strong personal brand. This is the unique identity that differentiates you from other channels or content creators.
To create a personal brand, think about the attributes you want users to associate your channel with. Are you witty, fun, and casual? Or are you serious and professional?
Check how other creators in your niche have branded themselves and do something different to stand out.
7. Create custom channel art
Create custom art that reflects the vibe of your channel. Don’t use generic images or graphics for your channel art. Instead, create custom graphics for your profile photo, cover photo, and thumbnails. This will make your channel look professional and help you attract more content views and YouTube subscribers.
8. Add a YouTube intro video
Create a YouTube channel intro that gives viewers a preview of what the video is all about. Intros support your brand and make your videos look more polished. The intro should be between 5 and 10 seconds long with your name, channel art, and a brief video description.
9. Use video effects and transitions
Viewers will not watch your videos to the end if they are plain and boring. Use video effects and transitions to keep them engaged longer and give your videos a more professional look. Most free video editing tools have easy-to-use effects and filters you can apply to your videos to make them appealing.
10. Make eye-catching thumbnails
Your thumbnail is the first thing people see when they come across your video. It needs to be appealing to attract viewers to click on your video to watch more content.
First off, YouTube’s default thumbnail isn’t what you want users to see when they glance at your video. Create unique thumbnails for each video that grabs viewers’ attention in an instance. Add graphics, emojis, and simple text to the thumbnail to make it pop.
11. Use lots of YouTube tags
Video tags are important if you want to rank high on search results and improve discoverability. Tags provide YouTube with information about your content, thus ensuring your video gets displayed for the relevant searches.
You can add multiple tags, but the first tag you list should be the exact keyword you want to rank for. For example, if you have a video about preparing Christmas dinner, you can use the following tags:
#How to cook Christmas Dinner (first tag)
#How to cook
12. Use playlists to increase watch time
You want people to spend more time on your channel watching your videos. That’s why you should create a playlist that links all your videos to make it easy for viewers to navigate your channel. When a user watches a video to the end, another related video will start playing right after it. This will help you increase your video views and improve your search ranking.
13. Promote your YouTube channel on social media
When you publish a video on your channel, cross-promote it on the other social media channels you are active on. Share the video link on your Facebook, Twitter, or Instagram profile to invite people to your channel to watch the video.
14. Interact with your viewers
When viewers leave comments on your YouTube videos, respond to them to show that you value their input and feedback. Pay attention to what they have to say, and use their suggestions to make upcoming videos. This will make them feel included in the creative process.
15. Make collaboration videos
Collaborate with other creators in your niche to grow your YouTube channel. This will help you build relationships and get exposed to new audiences. Subscribe to channels that are similar to your own, and frequently leave likes and comments. Offer to do a collaboration video with those creators to produce fresh, new content for both audiences.
16. Write a detailed description for every video
Before you publish a video, use the description box to tell viewers what the video is all about. In the first three lines of your video description, include the keywords that are most relevant to the content to improve discoverability. Lower the video description, share links to your other social media accounts and ask viewers to subscribe to your channel.
17. Use searchable keywords
In your title, description, and tags, make sure to use the phrases viewers are most likely to use when looking for content like yours. Conduct keyword research to identify the popular terms among your target audience to ensure your videos appear in their search results.
18. Always have a plan for your videos
Always create a script for the videos you plan on producing. Impromptu shots sound like fun, but viewers are more interested in the structure and substance of your videos. Taking time to create a plan will lead to much more polished results and drive more video views.
19. Make titles that get views
Your titles should be captivating enough to attract users to click your video. You can ask a question or use suspense to get viewers interested in your content. However, avoid clickbait titles that deceive users into viewing your content.
20. Create a YouTube channel trailer
A channel trailer is a short video that informs people what your channel is all about. You will publish the trailer as a featured video on your channel to welcome new viewers and tell them what to expect from your content.
Bonus Alert! YouTube Tools You Can Use
If you’re looking for the best tools to promote your YouTube videos, here are a few of them which work like a charm!
- BirdSong Analytics’ YouTube Analysis
- Canva to easily create appealing thumbnails for your videos
- Semrush as a Keyword Ranking Tool
- YouTube Custom Video Embed Generator
By following these YouTube best practices, you’ll be able to get noticed on the platform and grow your subscriber base. Implementing simple tips like creating quality content, optimizing your title and descriptions, and building community will make your channel popular.
To help you build a powerful presence on YouTube, we have created Atisfyre, our AI-based influencer platform, that empowers creators like yourself to be your own BOSS. Sign up today to get started!