Trying to get noticed on TikTok? You need to have a rock-solid hashtag strategy.
Similar to social media platforms like Twitter and Instagram, hashtags help users share & find content and join conversations about topics that interest them. Trending TikTok hashtags increase visibility and reach, help identify potential collaborators or competitors, and inspire great content ideas by following and monitoring what other people in your industry are producing.
Cracking the social media code to success can often become an uphill task. While anyone can create and plan content, doing so consistently and in a way that grabs eyeballs and followers, alike, is another story entirely. With TikTok, like many other applications, figuring out what hashtags to use can help bolster followers count.
Whether you’re new to this platform, or a pro-TikToker, in this comprehensive guide for TikTok hashtags, you will uncover the secrets to winning hashtag strategies, best practices, and a cheat sheet that helps you bolster your growth swiftly.
Why Are Hashtags Important For Your TikTok Growth?
To know your audience
Want to make it big on TikTok? Understanding your audience is the first step towards success on this platform. Knowing your audience well helps you dive deeper into grasping their likes and interests, including the type of videos they’re fond of, what they avoid, the kind of content they binge-watch. All this will enrich your TikTok content strategy.
To identify competition
Want to know what your competitors are up to on TikTok? Hashtags are the best way to spot them and identify their strategies. Analyze the type of content your competitors’ post and check how receptive their audience is to these videos. Practicing this gives you the big picture of your audience’s expectations, helps you provide better content than your competitors, and establishes your uniqueness in this ocean of video content.
To gain more followers
Want to gain more followers? Hashtags are the way to go! Strategically using hashtags can take your content from ground zero and improve your digital presence on TikTok drastically. Using trending hashtags that are relevant to your video and niche opens up doors for more people to view your videos on the platform.
Perks Of Using Hashtags On TikTok
Boosts your visibility
As keywords are essential for SEO and other online marketing dynamics, so are hashtags for your TikTok growth. By incorporating hashtags you’re not only showcasing your videos to your fans but widening the possibilities of reaching out to people who are searching for the content that you’re posting. Practicing this helps you land your content on the discover tab faster making it possible for millions of people to view what you’ve shared.
Create a community
Wondering how hashtags foster community building? Just like Instagram’s ‘Explore’ section, TikTok’s ‘ForYou’ page gathers videos that people like and watch often. The platform’s algorithm identifies groups of people who watch content with the hashtags you post, helping you attract people with similar interests and create a community leading to increased watch time and engagement.
Helps you identify trends
As the name suggests, trends are bound to change, and on TikTok, it is on a whole new level. Millions of trending hashtags and challenges are released almost every day, making TikTok the hotspot for trends. If you want to stay on your audience’s watchlist, we recommend that you hop on to trending topics letting your audience know that you’re ahead of the game. Be mindful of only using hashtags relevant to your niche in order to avoid being abandoned by TikTok.
Here’s a list of Top 15 TikTok Influencers To Motivate You. They definitely have their hashtag game on point!
How To Make Hashtags Work For You On TikTok
Browse for trending hashtags
Find trending hashtags that can advance your growth on TikTok with these strategies:
- A peek into #FYP, #ForYouPage, and #ForYou
If you’ve been scrolling through videos on TikTok every day, you must have come across #ForYou, #FYP, and #ForYouPage on most of the posts. The reason why millions of TikTok creators overuse these hashtags is that they think that their videos will show up in the ‘For You Pages’ and reach more people. While there is no hard and fast rule that your videos will show up when you incorporate these hashtags, you can experiment to check if this strategy works for you or not.
- Analyze similar content and competition
Though scrolling through videos on TikTok is a time-consuming method, you may still find content and hashtags relevant to your line of industry. But a quicker and effective strategy to spot hashtags related to your field is to analyze what your competitors are doing. While you can’t emulate their content strategies word for word, you can get inspiration for your future posts that can help you enhance your audience engagement.
- Find related hashtags
TikTok is always steaming hot with various hashtag challenges and participating in them is a clever way to get noticed by more people and gain more fans. Creating videos for the most relevant events related to your industry and those that showcase the causes that you stand for is another approach to recognize related hashtags.
If you’re still digging deep to know more about the relevant hashtags, using free hashtag finder tools like TikTokhashtags.com will help you generate an inventory of hashtags that can help you amp up your TikTok marketing. Rather than using these methods as a once-and-done method, practicing them consistently bolsters your follower’s trust and attracts attention from the right brands.
Figure 1. Hashtag Generator for TikTok. Source: TikTok Hashtags
Create the right hashtag mix
You’ve created your video and are ready to post it on TikTok. Still wondering what hashtags to include or avoid? Let’s demystify it. While including popular hashtags is a great way to get attention from wider audience groups, niche hashtags help you stand out from the crowd. Instead of going for one and avoiding the other, why not make the best of both worlds? Using a combination of both types of hashtags will help you find the right balance between the two, giving you room to explore and understand what works for you.
Measure and test your hashtag performance
By now you must have understood the importance of hashtags on TikTok. But, how can you be confident that your hashtags worked or not? Measuring and testing metrics related to hashtags are of great value to your TikTok marketing strategy.
Search for broad and niche hashtags by typing them one by one in the ‘Discover’ tab. In addition to the views every hashtag attracts, you can also find some popular videos using those hashtags, and other relevant ones.
Studying this data will help you refine your strategy and design the right mix of hashtags every time. A key point to remember is that trends and hashtags are susceptible to change. Constantly studying how hashtags perform will help you stay ahead of the trends and get the best results.
How To Create Your Own Branded Hashtags, Why Is It Important?
Using trending hashtags is great, but creating your very own hashtags elevates your TikTok game to a whole new level. Adopt these guidelines to create your hashtags:
- Create one hashtag for every campaign to avoid confusion and track your campaign performance.
- Use simple spellings that can be typed to help your fans remember hashtags quicker.
- Make sure that branded hashtags are relevant to your challenge, and campaign.
- Always ensure that branded hashtags are self-explanatory.
Whether you want to start a new challenge or design a campaign for the brand that you’re collaborating with, using dedicated hashtags helps you stand out from the crowd, capture user-generated content, and increase your brand awareness as a TikTok influencer.
How Many Hashtags Can You Use In Your TikTok Video?
Unlike other platforms, TikTok has an upper cap limit of 150 characters per video post, and it is left up to your discretion how you utilize this space and make the most of it. By the rule of thumb, every hashtag should have a minimum of three characters including the hashtag, letter or number, and space. So, for every post, you can include a maximum of 51 hashtags excluding text keeping the character count in mind.
Hashtags are the driving force of your TikTok game, and the more hashtags you include, the better these serve you. But can you squish in all the hashtags that will help you reach out to your potential audience within the set limit? Well, that’s difficult to say because you also need to include relevant captions as well.
Yet another smart way to incorporate more hashtags for your videos is to include them in the comments section. Though including hashtags in the comments won’t be as effective as placing them in the captions corner, but if you find the need to do so, add the most significant ones in the comments as well.
Cheat Sheet! 6 Best Practices For TikTok Hashtags
Here are key takeaways from this blog that you can refer to anytime you need quick tips on the best practices for TikTok hashtags:
- Identify trending hashtags.
- Find hashtags relevant to your niche, world events, and trending challenges.
- Create the right hashtag mix.
- Design your own branded hashtags.
- Measure and test your hashtag performance consistently.
- Repeat.
Read our blog: 5 Top Tips For Budding TikTok Creators, to understand TikTok best practices.
If you want to make it big on TikTok, your hashtag strategy needs to be on point – and with the right mix of research, creativity, and planning, you can trigger growth remarkably, gain more followers, and increase your brand value as a TikTok influencer.
Read our Ultimate Guide To Becoming A TikTok Influencer to ensure a successful ride!
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