make content feel organic

Influencers, Use These 15 Ways To Grow Your Social Media Presence

Published On October 21, 2021

The coronavirus pandemic has forever changed the way we do business. As many economic activities came to a halt, several physical businesses had to shut shop and stay home. Then the world saw brands clamoring to get themselves online, as a huge tidal wave of awareness hit them: without a social media presence, and without influencers promoting them – brands will become irrelevant shortly. 

But it is not enough to just set up a social media account, and post now and then. What we have learned from influencers who have nailed their social media engagement is “a consistent, planned, bull’s eye” kind of approach.  Whether posting a creative ad on Instagram reels, a product tutorial for a brand on TikTok, or a BTS on YouTube shorts, successful influencers leave no stone unturned. They are always making an effort to get more eyes on their content. 

No matter how big or small, any brand can no longer ignore the benefits of being online, right where their audience is. So if you are still wondering how to present your brand’s USP to the world and make it big as an influencer, social media marketing is the answer. 

Looking to grow your social media audience? Let us look at 15 doable and straightforward ways in which you can grow your social media following.

Grow Your Social Media Presence The Right Way

Here are 15 ways influencers can build their social media following, starting today!

1. Give it some thought

Let us get philosophical for a minute and answer this question: What is your big “WHY”? 

Your WHY should be the basis of all the content your collaborating brand should be sharing on social media.

Also, answer other pressing questions, such as: What do you want to achieve by posting social media content? Is it awareness, sales or collaborations, etc.? How will you measure growth? How long will it take to achieve these goals? 

Having a clear social media strategy with goals and steps defined is the first step. Doing this will ensure you are not shooting arrows in the dark, wasting time and resources. 

In 2020, Dove did a “Courage is Beautiful” campaign in honor of the front line workers of the coronavirus pandemic. Their influencers went back to their core message of going beyond the surface to the beauty of human values. 

Social media presence dove
Figure 1: “Courage is Beautiful” campaign by Dove. Source: Instagram 

Pro Tip: Once you have created a plan, stick to it. Do more of what is working, tweak what you want to convey. 

2. Create an interesting profile

Customize your profile in a manner that reflects your personal brand in the best way possible. Whether it is using your own colors, custom images, or logo, utilize all fields. Be cohesive on all your social media channels in terms of design. Update all relevant information accurately. Your profile is the first thing that people see, so make sure you spend extra time setting it up.

Big brands like Nike keep it consistent on their Instagram page and Twitter, even so far as showing its support to social causes via hashtags.

Nike twitter
Figure 2: Nike shows consistent support for social causes via hashtags on Twitter. Source: Twitter  

Nike instagram
Figure 3: Nike shows consistent support for social causes via hashtags on Instagram. Source: Instagram

Pro Tip: Use relevant keywords that associate your content to your influencing business to reap the benefits of organic search. 

3. Be at more than one place

Most commonly, influencers use social apps such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc. as their go-to for social presence. Explore other options such as Quora, Reddit, and similar websites that receive billions of visitors. Research on new social media platforms and set a trial period. Clubhouse is one such latest platform that both, influencers and brands can leverage.

Glossier, the cosmetic brand, has kept it classy and simple on their social profiles. They have consistently grown their following because of their community first, product later approach, with the help of influencers. 

Social media presence glosier
Figure 4: Glossier has a solid presence on Instagram with 2.7 million followers. Source: Instagram 

Glosier Twitter
Figure 6: On Twitter, 107.1k people follow the brand. Source: Twitter

Youtube Glosier
Figure 7. On YouTube too, the make-up brand enjoys a following of 151k. Source: YouTube

Pro Tip: Do not spread yourself too thin by being everywhere at once. Research which platform resonates most with your influencing business. A restaurant and a lifestyle store may need completely different platforms to shine. 

4. Engage like a real person 

Don’t just post links to the blog and expect people to click and read. Your posts need to achieve a high reach and engagement. Social media is a place to be social, so get into conversations with other accounts, followers, and competitors. Respond to tags, comments, retweets, etc. Speak to your audience like a friend, letting them know that you listen when they engage with you. Be human, be real, and soon your audience will love interacting with you. 

Starbucks twitter
Figure 8: Starbucks is known for its excellent engagement on social media. Source: Twitter 

Pro Tip: Engagement is a great tool to understand your audience’s needs and then give them more of what they want, much like a market survey.

5. Crack humor

Even if the brand you collaborate with deals with serious stuff, sharing light-hearted content can help you win more followers for the brand. People love jokes on social media, but make sure they are relevant to the brand’s messaging. Too overboard and you risk harming your own image as well as the brand’s in the long run.

Wendys instagram
Figure 9: Wendy’s social media team comes with great comebacks to not-so-favorable comments! Source: Instagram 

Pro Tip: Jump on the meme wagon and custom create something relevant to you. But remember, play it safe!

6. Optimize all your socials

If you have been lucky enough to find the name of your choice available for use as a username on all desired social media platforms, you are already on a good start. If not, choose usernames that can be easily identifiable with you niche. Notify your audience through pinned tweets, Instagram highlights, etc. Also, optimize your website and emails with social icons and link your profiles.  

Pro Tip: Also, treat each platform as an individual entity and share it exclusively time and again to grow your community.

7. No fake or paid followers

Steer clear from falling into the trap of buying fake followers. You may trick the algorithm for a shortcut, but it will harm your image as an influencer sooner or later. Keep it real with engaging content and consistent posting and you will reap organic growth. 

Pro Tip: Being authentic and ethical never goes out of style. Also, occasionally run contests and giveaways to boost your follower count. 

8. Get the wallet out

Experiment with paid advertising on Google, Facebook, Pinterest, etc., to get eyes on your content beyond your reach. Also, don’t hesitate to invest in paid stock photos or video creation or even hiring experts to reach your social media goals. Professional-looking content goes a long way in building an influencer’s image online. 

Pro Tip: You can also get paid subscriptions to editing apps that can help you design in-house content. 

9. More customer satisfaction, less selling

If a customer has posted any complaint on your associating brand’s profile, respond to them quickly and professionally. Always aim to resolve issues and go above and beyond to satisfy a customer. There is no worse thing than a brand losing face on social media because of mismanaged customer service – and it’s an influencer’s job to fix it. Some influencers also use spontaneous creativity to get out of sticky situations, but that’s more of an in-the-moment response. 

For example, Netflix took a polite route when a customer complained about fake messages, while KFC UK got it right using creativity for critical comment. 

Tweet for netflix
Figure 10: Netflix took a polite route when a customer complained about fake messages. Source: Twitter 

Social media presence KFC twitter
Figure 11: KFC UK got it right using creativity for critical comment. Source: Twitter

Pro Tip: A satisfied customer is a repeat buyer. Focusing more on your audience can potentially do all the selling on your collaborating brand’s behalf without you ever saying a word! 

10. Post valuable content

Give people what they want to see. What content does your audience most engage with in terms of likes, shares, or comments? Give them relatable content that they will want to share with others. To successfully do this, you will have to know your audience and reach out through geotags, @mentions, hashtags, etc. Post helpful tips, Q&As, research, etc. Mix it up with images, videos, reels, stories, tweets, etc. 

Social media presence the ouai instagram
Figure 12: News that goes viral resonates and gets shared, like this post from TheOuai. Source: Instagram

Pro Tip: Research shows that people like engaging more with content that has a person’s (read, influencer’s) face.

11. Hashtag it

Make sure that a relevant hashtag accompanies every piece of content that you post. Research the trending or most common hashtags and add them to your descriptions. Hashtags now work on all major platforms, much like search engines. You can also follow industry-specific hashtags and become part of the conversation. However, please don’t make it look like spam!

Social media presence lays
Figure 13: Lay’s launched a #DoUsAFlavor campaign that lets their audience vote for their favorite flavor. Source: LAY’s on Twitter

Pro Tip: Create your own branded hashtags. Ask people to tag you in their comments using specific hashtags. This way, you can become the leader of a hashtag and claim it as your own. 

12. Piggyback on trends

Whenever something goes viral on social media, influencers and brands have an opportunity to create a buzz for themselves too. Be it a trending topic, hashtag, meme, or reel, give it your personal touch if you have something to contribute.  

Social media presence Away instagram
Figure 14: Away, a brand that sells travel luggage, used humor and rebranded themselves during the pandemic, using the trend of the time ‘Stay Home’. Source: Instagram

Pro Tip: This is where you should be savvy enough not to have to wait on protocols to hit publish. Risks and rewards go hand in hand, but use wisdom to avoid a social media disaster.

13. Stay consistently active

Building a social media presence needs as much commitment as planning and the work that goes into creating engaging content. A posting schedule is a must and sticking to it is even more important. If you have a social media team, everyone must have access to the schedule so that they can synchronize the various content bites and avoid replication of over-posting.

Pro Tip: Start every month/quarter with a planning meeting and create a content calendar. Take advantage of the free templates of editorial calendars available online and create one that fits your requirement. 

14. Outsource smartly

Understandably, a business has a lot to do other than just building their own online presence. They need to outsource their content creation work or hire an influencer. Make sure that you are in sync with brand’s tone to avoid confusion. Respond to every query as a person because bots can’t deal with human pain points as another human can. 

Pro Tip: Try not to use generic words in your replies. That sounds automated! 

15. Tools of the trade

This part of the work often gets ignored. Is a piece of content even working as it should? Here is where social media analytics come into play. Most social media platforms come with their analytics app where you can see how your content is performing. Also, the Internet offers a myriad of free analytics tools that can help put numbers to your content. 

Databox dashboard
 Figure 15: A Google Analytic Dashboard shows all relevant information. Source: Databox 

 Pro Tip: Being armed with data can help you run a social media audit. 

There is no shortcut or secret hack to growing your social media presence overnight. However, following these tried and tested ways can help you achieve your social media goals faster. The Internet responds favorably to those who are consistent in their efforts and bring authenticity and creativity to the table. 

Are you an influencer who is trying to get a foothold in the influencer marketing world? Atisfyre, our AI-based influencer marketing platform, empowers influencers (aka, you) to be their own CEO – and connects them with leading brands worldwide to explore collaboration opportunities.

Sounds like a great opportunity? Sign up now, it’s free!

Recent Posts

Step Up Your Video Content Game With These 7 High-Engagement Ideas

Step Up Your Video Content Game With These 7 High-Engagement Ideas

Videos are THE secret weapon for content creators who want to get their audience hooked. They're visual and emotional roller coasters that capture people's attention and keep them watching. Videos also have the sway to tug at people's heartstrings, making them feel...

Additional Resources

Guide To Becoming A Pro Twitch Influencer

Guide To Becoming A Pro Twitch Influencer

“How to become a big Twitch streamer” is the million-dollar question these days. Anyone who enjoys video games has spent time on Twitch. For some people, that time is spent checking out new games. For others, it’s tuning into a particular streamer, like you would a daytime TV show. Getting onto Twitch is straightforward, but actually building a channel isn’t exactly cut and dry. That’s exactly what we tackle in this eBook.

Guide To Becoming A Pro Instagram Influencer

Guide To Becoming A Pro Instagram Influencer

The rising popularity of influencer marketing and brands spending tons of money on it has become a lucrative way for people to earn money. However, becoming an Instagram influencer with a substantial follower base is not easy. It requires a lot of time and effort to reach a stage where you influence your social media audience. But, if this is something you are interested in, we have got you covered with this eBook.

Guide to Becoming A Pro YouTube Influencer

Guide to Becoming A Pro YouTube Influencer

The success of YouTube creators has shifted the tides of traditional marketing, and how companies can potentially reach their customers through media. There’s a lot of money in the marketing industry, particularly with influencer marketing. So the allure of getting paid substantial sums of money for creating YouTube video content is quite obvious.

Are you ready to supercharge your influencer career?

You Might Also Be Interested In

Subscribe to our newsletter and stay updated about our product.