Every effective social media creator has a data-driven plan that determines the best time to post on social media. Even the most amazing social media posts won’t help your content if it isn’t shared at the right time. Publishing during high-traffic hours gives you better odds of capturing your audience’s attention.
So, you had a well-researched posting schedule from 2021, but how come it is not working anymore, right?
As companies and individuals adjusted to their new routines as a result of the pandemic’s disruption, the way we communicate and use social media has changed. In 2022, the best times to post on social media are more focused and concentrated as compared to last year.
In this article, we will give you a bird’s eye view of the best possible days and times to post on the major platforms. Keep in mind that these suggestions are a guide for the majority; as an individual, your research and analysis are a must.
To make the most of your content, use this as a start.
Best Times to Post on Social Media Generally
When considering “the best time to post on social media,” several factors come into play. Your target audience’s demographics and activity patterns are at play. Your content niche or product and the industry you represent have a significant influence. Because social media is available round the clock the time zones of your target audience are becoming increasingly important.
However, here are some general global timings that garner engagement on social media:
- Best days of the week to post, globally: Tuesdays through Thursday at 9 a.m. or 10 a.m.
- Best days to post on most platforms: Tuesdays through Thursday
- The worst day to post in the week: Sunday
Research reveals that social media engagement is highest during midweek mornings. Ideally, high peak times are weekdays between Tuesday-Thursday at 9 a.m. or 10 a.m.
Before you schedule your posts for these days or times, consider that every platform is different in who and what it caters to. Consequently, throughout the week, and at notably different times, each network shows varying levels of engagement.
Let’s take a detailed look at the best time to post on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, to achieve the best results for our efforts.
Facebook continues to hold its position as the most popular online social network in the world, with 2.93 billion monthly active members as of the first quarter of 2022. It is used both at home and at business, on both small and large screens. It’s also utilized during the week and on weekends. Every day, the typical user spends 50 minutes on the platform.
When it comes to your content, Facebook takes the time of posting into account. Facebook will show your content to more people if it is newer. Your post will slide lower in the stream as it grows older.
Hence, the time your post goes live has a direct impact on the number of people who see it and how engaged they are with it.
- Best day of the week and times to post on Facebook: Monday through Friday at 3 a.m., Tuesday at 10 a.m., and noon
- Ideal days to post on Facebook: Tuesday through Friday
- Worst day to post on Facebook: Saturday
- Ideal days and timings to post on weekdays:
Wednesday: 3 p.m.
Thursday & Friday: 1 p.m.- 4 p.m.
- Best days and timings to post on weekends, if needed: Saturday & Sunday, 12 p.m.-1 p.m.
Instagram has evolved from a photo network to a science, thanks to its complex algorithm and the secrets of hashtags. If you’re one of the influencers attempting to break through the iceberg of Instagram fame, you’ll want to know how to find your way through the noise.
Knowing when to post on Instagram is one of the most important aspects of gaining traction and audience interactions with your posts. Before you even get into the art of framing captions and building a community, making sure your posts get views is the first step.
According to social media statistics, almost 6 out of 10 Instagram users log in at least once every day. This indicates that if you’re uploading your content at the right times on Instagram, you may get more traction, followers, and shares.
- Best times in the week to post on Instagram: Monday at 11 a.m., Tuesday and Wednesday from 10 a.m. to 1 p.m., and Thursday and Friday at 10 a.m. and 11 a.m.
- Best weekdays to post on Instagram: Tuesday and Wednesday
- Best timings for posting on weekdays: For the entire week, 6 a.m.-9 a.m., 12 p.m.-2 p.m., and 5 p.m.-6 p.m.
- On weekends: Saturday and Sunday, 9 a.m.-2 p.m.
For up-to-the-minute conversations and breaking news, Twitter has become the go-to channel. Compared to the previous year, Twitter’s peak engagement periods altered dramatically, being much more focused in the mid-mornings and mid-days throughout the week. This might indicate a desire for entertainment via viral Tweets and memes, as well as increased attention to breaking news and updates.
Twitter, out of all the numerous social media platforms accessible to us, is the one that most epitomizes real-time communication. With 500 million Tweets a day, Twitter gives an ideal place to post thoughts and start conversations. So knowing the optimal time to tweet can ensure that your message reaches a broader audience.
- Best days of the week to post on Twitter: Monday, Tuesday, Wednesday, Friday, and Saturday at 9 a.m.
- High Traffics days on Twitter: Tuesdays and Wednesdays
- Best time slots for posting on weekdays:
From Monday to Friday, 9 a.m.-3 p.m. is recommended.
On Wednesdays, 12 p.m. and between 5 p.m.-6 p.m. is ideal.
- Time slots for posting on weekends: Weekends are the least favorite days to post anything on Twitter. So it is important to schedule your posts for weekdays. However, you can try Sunday by posting between 9 a.m.-11 a.m.
LinkedIn is the only social network that shows consistently high levels of interaction year after year. LinkedIn engagement times have remained constant with the US workweek, which is unsurprising for a professional-focused social platform.
High engagement hours are focused in the middle of the day and do not stretch as far beyond the US workday hours as they did in previous years. If you are aiming to become a professional thought leader on LinkedIn, posting on weekdays (Monday through Friday) during typical business hours (10 a.m. to 6 p.m..) makes the most sense. On weekends, when interaction decreases dramatically, you’re less likely to receive eyeballs on your LinkedIn content.
- Best day of the week to post on LinkedIn: Tuesday from 10 a.m. to noon
- Other weekdays to post on LinkedIn: Wednesday and Thursday
- Best time to post on workdays such as Tuesdays and Wednesdays: 7.30 a.m.-8.30 a.m., 12 p.m., and 5 p.m.-6 p.m. are best suitable.
- Worst days to post on LinkedIn: Saturdays and Sundays
With short videos, TikTok has completely changed the landscape of social media marketing. TikTok’s latest stats prove it’s the fastest growing social channel with over 1 billion monthly active users. If you develop a large audience on TikTok, your videos will reach a large audience, which means your videos will receive more likes, shares, and comments. To do that, you first need to increase your follower count, and for that, you need to know the best time to post on TikTok.
Figure 5: The best time to post on TikTok Source Social Pilot
- Best time for posting on weekdays: Tuesdays 2 a.m. to 9 a.m., Thursday 9 a.m. to 7 p.m., Friday: 5 a.m. and 1 p.m.-3 p.m.
- Best time for posting on weekends:
Saturday: 11 a.m. and 7 p.m.-8 p.m.
Sunday: 4 p.m.
- Worst time to post on TikTok: Saturday: 10 p.m. – 4 a.m.
You can capitalize on the highest engagement times on TikTok, by waking up early on a Friday at 5 a.m. The afternoon spots from 1 p.m. & to 3 p.m. are also good times to post for decent engagement levels.
Grow Your Influence On Social Media
Whenever you put in actual efforts into growing your influence, you always wish for your content to get as many eyeballs as possible, isn’t it? With the help of selecting the best time to post on social media, you are making it easier for the majority of your audience to see and engage.
Your publishing schedule needs to mirror what you desire to achieve in the long run. Your goals can include acquiring more followers, increasing your engagement rate, or attracting the attention of brands towards your content. While you work on perfecting your goals and KPIs, sign up with Atisfyre. You can now work with global brands on campaigns of your choice, focus on creating content you love and find the success you deserve.
If you’ve got the influence, there is a brand out there looking for you! Sign up with atisfyre today!