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9 Creative Ideas That Boost Engagement On TikTok Videos

Published On May 30, 2022

TikTok has surpassed Snapchat, Twitter, and Pinterest to become the world’s sixth-largest social network.  Owing to the platform’s massive popularity, Influencers are thriving and established brands on TikTok to captivate their audiences. 

Today Viral pop culture trends revolve around TikTok videos. Something from TikTok can be seen trending on other social media networks every new day. To meet this level of competition, creators have to conceptualize new ideas. Beginners and even seasoned TikTokers can often face creative roadblocks when consistently creating videos.

If this happens to you as well, we’ve got you covered! We’ve compiled a list of 9 unique TikTok content ideas that will get you out of creative inertia and you can use when your engagement is waning. Check it out!


So What Is A Good Engagement Rate On TikTok?

A healthy TikTok engagement rate, according to our analysis, can range from 4.5% to 18%.

It’s important to remember that brands and creators with more significant followings have higher engagement rates. However, it is not always the case. Creators who go viral often may have high engagement rates even with a comparatively smaller follower count. 

Many factors are at play behind engagement rates. However, if you feel that yours needs a new jolt of life, below are our top 9 ideas that can jumpstart your TikTok engagement. 

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Top 9 Creative Ideas for TikTok Videos

  1. Show Your Daily Routine via Vlogging 

Vlogging has become very popular in recent years. It provides several options to promote yourself and reach a broader audience. It also allows you to express your imagination and think beyond the norm. Posting daily routine videos to your TikTok account allows your fans to learn more about you and your brand. Anything that offers a “behind-the-scenes” vibe through a vlog might be an engagement driver. For instance, if you are a style influencer, you can show how you get ready for photoshoots or brainstorm content. Creators can glamorize even the tiniest and most mundane actions of their day, such as washing laundry or preparing a smoothie. Users will seek out the things that a creator uses in a vlog or a location they visit to test them out for themselves. As a result, you could be looking at branded collaborations and partnerships.

  1. Tease a New Product or Campaign

TikTok is the ideal spot to tease or launch new products or campaigns online because of its short-form video content style. Before publishing a reveal video, build suspense by giving sneak peeks of a product. You may even create a marketing challenge or use custom branded hashtags to heighten the buzz. This is an excellent way to pique your audience’s interest in a new product launch. Additionally, viewers may opt to follow you to be notified when your product is released. This is a great dual approach to engage current followers while also attracting new ones.

  1. Use the Q&A Feature

Q&As pave the way for your fans to interact with you and help you develop fresh content ideas.

Fortunately, TikTok’s new Q&A feature, which allows your audience to submit questions, has made it even better for creators. 

When it’s enabled, your audience can mark their comments as questions, making it easier for you to react with a video or text response. Make time in your content agenda each week to respond to queries on your Q&A page – they may quickly turn into more new videos!

Using TikTok Q&A has various advantages:

TikTok Q&A, similar to Quora, can help you address your audience’s most pressing questions.

The questions and answers in TikTok Q&A are crowd-sourced, resulting in a diverse spectrum of unique viewpoints on many subjects.

Because most replies are video, they can help you engage with your audience more effectively than text-based responses.

Q&A videos
  1. Partner with another influencer through Duets

People enjoy seeing influencers work together on TikTok. This is why Duets are such a popular type of TikTok video. This tool allows you to create a split-screen video using content from another creator. Duets are a terrific way to be creative while expanding on previously released content. Create a video and encourage your followers to duet with you to keep your audience engaged with your content. This allows you to communicate directly with other influencers’ audiences, which will help you grow your following and boost your TikTok engagement. 

  1. Create a tutorial or share DIY tips

On social media, tutorials are a popular type of content. Everyone wants to learn something new or know how others do something on their own, especially if it can be learned in less than 60 seconds. DIY beauty tips, art and craft, and easy cooking tutorials are widely watched on TikTok. 

Creators often promote their YouTube channel on Tiktok, where they provide more detailed recipes of the short snippets shared here.  Fitness is another popular topic, with many creators offering training advice and suggestions.

While TikTok’s maximum video length has just been expanded to 10 minutes, most users scan the platform to consume bite-sized video content. One of the finest ways to leverage this platform for instructional content is to create short lessons that are entertaining and educational. 

  1. Support a cause through TikTok videos

Millennials and GenZers have actively used social media to support causes and raise awareness about more serious issues. Creators may use TikTok to talk about a topic they care about. Using social media to advocate for change and create awareness via entertainment is an excellent approach. You can promote awareness about climate change, human rights, equality, and other issues. Choose a cause you wish to promote and use TikTok to spread the word. You may create an entire campaign around it, or you can simply publish TikTok videos explaining the cause and why it is important to you.

  1. Host a livestream on TikTok

TikTok, like practically every other social media network, allows its creators to live broadcast in front of their followers. This helps you communicate with your audience in real-time and form genuine relationships. Plus, creators over the age of 18 may earn gift points that can be traded for money, making going live on TikTok even more enjoyable.

Live Streams can last up to 60 minutes, although we recommend keeping them to 30 minutes. Live streaming is more engaging than pre-recorded content because it allows viewers to connect with the artist more naturally.

TikTok does not automatically enable live streaming. 

TikTok does not automatically enable live streaming. Users must be at least 16 years old and have 1000 followers to view live video options.

  1. Tell stories to educate your audience 

On Tiktok, the #StoryTime hashtag has received over 65 billion views. This should show the popularity of storytelling content on the network. You can turn it into a terrific place to open up to your audience and reveal stuff they might not know about, just like behind-the-scenes videos. You can share how your business started, feature a co-creator, or discuss industry role models. These videos are also among the simplest to create. They don’t have to be very complex. You might be in front of the camera, candidly conversing with your audience.

  1. Product Reviews

People enjoy authentic and amusing product reviews. With such a large number of internet stores now available, you can no longer get a physical feel of the product.

Many brands approach influencers for product evaluations. This allows them to expand the reach of their products. They can also boost your TikTok engagement with fans looking for product recommendations. Over 403 million hashtags have been used in videos using the hashtag #ProductReview. Find unique methods to review a product. One way is to test it out yourself. Make it a fun, genuine product review with some jokes thrown in for good measure.

review videos

Maximize Engagement On TikTok

TikTok makes it easy to rack views on your videos, but you have to put in extra effort if you want your audience to engage with your content. Keep the following tips in mind while creating your TikTok videos, so the audience doesn’t just click on videos but also stick around for the end. 

1. Catch Your Audience From the Beginning

Your video must hook your audience from the first second, so make sure your pickup line is on point. Also, it should be clear what they can expect from the video. Avoid misleading openings or beating around the bush for max impact.

2. Keep It Short and Simple

Although TikTok videos can now last up to 3 minutes, those under 30 seconds are more likely to feature on the FYP. It’s also more probable that someone will rewatch a fast-paced video a second or third time.

3. View Your Audience From a Different Angle

A change in perspective can make things interesting. Choose a different angle for shooting or take an alternative stand on a topic. Give your audience something new to look forward to. 

4. Move the Masses

Relatable content means people will want to share them with their extended network, thus creating more TikTok engagement. Get to know the likes of the majority of your audience and talk on those subjects more frequently. 

5. Be Spontaneous

Lastly, try to have some fun with spur-of-the-moment creativity and inspiration. TikTok is primarily a platform where people want to be entertained. So let down your hair, go off the script, and watch people connect with you.  

tiktok videos of women

Supercharge TikTok Engagement For Better Opportunities

TikTok is for everyone, whether you are a newcomer or an established creator on the platform. Add your own unique twist to the ideas and create viral content. Using the ideas above will help you grow your following and keep them engaged and may also get you noticed by brands looking to work with TikTok influencers.

A great way to connect with global brands is through Atisfyre. The AI-based platform makes it simple for influencers to jumpstart their career by working with brands on their terms. Whether you are a starter or a veteran looking to try something new, Atisfyre is for you. Sign up today, it’s free!

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