Software as a service (SaaS) has become a leading distribution model for software. Leveraging the cloud, SaaS has simplified the process of creating and distributing software so that users don’t have to install and maintain apps anymore, thus making it more accessible than ever before.
With the world of SaaS changing from complex cloud apps to simple modern-day tools we use every day, it is important to note the experts and SaaS influencers who provide information and insights on the latest trends. This will enhance your knowledge to help you grow your career and attract the attention of brands looking for appropriate influencers to promote their products.
What Are SaaS Influencers?
SaaS influencers are social media content creators who are dedicated to the SaaS industry. They create content about SaaS products, and their opinions are carefully listened to by their followers. SaaS influencers work with brands to promote their products. The right SaaS influencer marketing collaboration results in a huge product uptake by the influencer’s followers who look up to the influencer for product recommendations.
The influencers get compensation for this service, which can be a fixed amount, a commission, or free access to the software for some time.
The Top SaaS Influencers You Must Follow
Below is a list of the best SaaS influencers to follow right now. These influencers provide excellent SaaS advice, and by following them, you will learn:
- The best strategies to follow to grow your SaaS influencer career.
- Helpful insights from top SaaS leaders, businesses, and communities.
- The SaaS marketing strategies that work and those that don’t, based on their experience.
These influencers have their own voice and style that have helped them stand out in the SaaS space. As an enthusiast looking to enhance your SaaS knowledge, we highly recommend that you follow these experts.
That said, here are the top SaaS influencers you should follow:
Hiten Shah is a well-known entrepreneur in the digital marketing and SaaS industries. He is the founder of two established SaaS companies, Kissmetrics and CrazyEgg. He also works as a consultant, offering professional advice on how to grow a successful SaaS company. Hiten has a weekly SaaS newsletter for anyone interested in the SaaS business.
Steli is the founder and CEO of Close.io. He is a well-known consultant to startups and guides them to grow and develop better products for their users. Steli shares helpful information on his blog and YouTube channel, and presents the Startup Podcast with Hiten Shah.
Brian is the founder and chief executive of HubSpot, a leading SaaS solution for sales, customer service, and inbound marketing. A successful entrepreneur and product creator, Brian helped the company become the industry leader in marketing automation. Brian shares his knowledge on Twitter and has written a book about inbound marketing with his HubSpot co-founder Dharmesh Shah.
Eoghan is the founder and CEO of Intercom, a SaaS company that solves customer communication problems. He writes a lot and uses his Twitter profile and Intercom’s blog to share helpful industry insights.
Eoghan McCabe isn’t the only Intercom guy worth following. You should also check out Des Traynor, Intercom’s Co-founder and Chief Strategy Officer. Des is a frequent writer at Intercom’s blog and speaker with the Product Hunt community.
Stewart Butterfield is a businessman and entrepreneur, best known as the co-founder of the team messaging app Slack and photo-sharing site Flickr. In his two decades as a web entrepreneur, Stewart has been listed as one of the most influential business leaders by Time Magazine and Business Week. Stewart is active on Twitter and frequently writes on Medium.
Peter co-founded Segment, a SaaS product that provides customer data management services. Peter has a blog where he shares valuable insights on product development and marketing.
Danielle is the founder and chief executive of Mattermark, a platform that allows VCs to gauge how lucrative a startup can be. She also co-founded Firstparty and acts as the CTO. Danielle regularly shares her thoughts on data and marketing on Twitter and Medium.
Alex runs a blog called The Startup Journey Blog, where he shares the journey of his startup, Groove. The startup currently generates $500k a month, and you can learn a lot about the SaaS space by following him.
Aaron Levie is a well-known entrepreneur and the Founder and CEO of the cloud SaaS company Box. Aaron is one of the most entertaining individuals on the tech startup scene. Follow him online to learn about building and managing a successful startup.
Neil Patel doesn’t need much of an introduction. He is the co-founder of CrazyEgg, Quicksprout, and Kissmetrics. Neil is a growth hacker who works with companies to grow their revenue. He writes excellent content on inbound marketing on his personal blog and Quicksprout’s blog.
Parker Conrad runs one of the fastest-growing startups ever, Zenefits. The company took less than 8 months to reach $1M in annual revenue. Parker is active on Twitter, where he shares his thoughts on data, marketing, and startups.
Marc is a pioneer in cloud computing and the founder and CEO of Salesforce. Besides running Salesforce, Marc is also an angel investor in many startups and a prolific philanthropist. Find him on LinkedIn and Twitter.
Aaron is the guy that built the process that generated Salesforce $100M in extra revenue. He has also written the best-selling book Predictable Revenue. Check out his blog and Twitter for tons of marketing insights.
A successful entrepreneur and visionary venture capitalist at Matrix Partners, David Skok is one of the top SaaS influencers you need to follow. As a VC, David aims to provide capital to tech startups. He also writes killer SaaS articles, and his blog has been listed as one of the best websites for entrepreneurs.
Tomasz is a VC at Redpoint Ventures. Before joining Redpoint he was the product manager for Google AdSense. Tomasz is active on Twitter and has a great blog where he shares startup knowledge with his followers.
Jason M. Lemkin
Jason is a 2X founder, 1X VC, and SaaS enthusiast. As a venture capitalist, Jason has sourced investments for many leading SaaS startups such as Pipedrive, Algolia, and Greenhouse.io. Jason also runs SaaStr, the world’s largest SaaS community.
Chris is the Managing Partner at Point Nine Capital, a VC firm highly prevalent in the SaaS industry. His investments include Contentful, Typeform, and Zendesk. Christoph also writes about SaaS and early-stage investing on his personal blog.
Brad is the Managing Director at the Foundry Group and the co-founder of Techstars – one of the leading tech accelerators in the world. He invests in internet and SaaS companies in the US. Brad has written many books and articles on SaaS. He also Tweets a lot – follow him for insights on the industry.
Bryon is a partner at Bessemer Venture Partners, a leading VC firm in the SaaS space. Some of their big investments include LinkedIn, Pinterest, and Intercom. Bryon is active on Twitter, where he shares his thoughts on product, data, and marketing.
As the founder of Sixteen Ventures, Lincoln is one of the best SaaS marketing gurus. He has spent his career growing over 300 SaaS businesses. Lincoln is a frequent writer and one of the authors of “Customer Success: How Innovative Companies Are Reducing Churn And Growing Recurring Revenue.”
Mammon is the founder of Social+Capital Partnership, an early-stage VC firm. He’s also a board member of many SaaS companies, including Slack, Box, and Intercom.
Scott is a well-known venture capitalist and the founder of OpenView Venture Partners, a VC firm focused on expansion stage SaaS businesses. Scott frequently writes at Open View Labs, where he shares insightful strategies to drive growth for SaaS companies.
SaaStr is the world’s largest SaaS community for SaaS founders. Janson Lemkin created the community, and its core content appears on its website, Quora, and via syndication on Forbes. SaaStr also hosts the SaaStr Annual Conference.
SaaS Club is a community that shares great SaaS products and articles for the SaaS community. The community is curated by Vanier Rachel, the Content Marketing and Communication Executive at eFounders.
Created by Sean Ellis, Growth Hackers is a fantastic community for SaaS enthusiasts. Although not explicitly dedicated to SaaS, you will find tons of helpful information on marketing, product development, and data.
It’s amazing how much knowledge is available to us on the Internet. If you aren’t already, quickly follow these great SaaS influencers to gather valuable industry knowledge and bring it into practice.
When you gain enough knowledge to be considered an expert, Atisfyre – our AI-based influencer platform – will connect you with the right brands that can benefit from your expertise and influence.
Sign up today to get started!