In the twelfth part of the Social Fitness blog series with Atisfyre, we give you a list of trends that are driving the creator economy in 2022. Try these tips to learn to use the social media landscape effectively so you can perform at your best.
If you’ve not read part eleven of this series, please click here.
The size of the creator economy is thought to be over $100 billion, and almost 50 million social media users worldwide claim to be creators. Differentiating yourself in such a competitive space consistently can be overwhelming. Staying on top of these trends will help boost your social fitness and social media success!
Creator Economy Trends To Stay On Top
1. Higher compensation for creators
Do not undervalue yourself! Businesses see immense value in online content that keeps specific audiences engaged, and successful influencers are poised to make a fortune this year. It is important to know what you bring to the table and position yourself right to reward yourself with a fee that your content deserves.
2. Long-term brand relationships
The days of one-off collaborations are behind us. Brands are increasingly viewing creators as partners rather than vendors. This helps increase brand affinity and transforms influencers into brand ambassadors in the long run. If you work on maintaining relationships with brands, you will be seen as a creative partner. One successful brand collaboration could boost your career needs!
3. Data-driven with advanced measurements
Businesses can no longer afford to play the guessing game regarding performance analysis. They have begun engaging in data-driven analytics that provides real-time metrics for optimized insights. As a creator, staying on top of your metrics and analytics will give you a definite advantage over the competition. These advanced measurements will help brands create a robust predictive model that allows efficient scaling in the future.
4. Creators drive creative strategy
In the early days of social media, brands viewed creators as their rivals and competed with them for eyeballs. The perspective has changed drastically since. Brands have not only embraced creators but also empowered them to drive creative strategies. While creating viral content might be your primary forte, knowing how to run an entire campaign could give you significantly more leverage.
5. Welcome to the world of NFTs and Crypto
NFTs have been embraced as a new revenue model by both creators and brands alike. While the technology might still be in its infancy, the sheer value of this market has already skyrocketed. NFTs and cryptocurrencies have become a crucial part of brand strategies as well. It’s not too late to jump on the NFT bandwagon this year or forever be left behind.
6. Gen-Z driven content
Love them or hate them, Gen-Z audiences are an undeniable part of every creator’s target market. As the disposable income increases, brands are increasingly targeting them with their content as well. Their content is more community-driven, cause-driven, and based on trends that change at breakneck speed.
7. The internet infrastructure revamp
Social media has been pointing to this change for a while now but 2022 could be the year when Web3 permanently disrupts the internet. Creators need to prepare themselves for a new world where everything online is decentralized, token-based, and blockchain-driven. The payments in the creator economy will incorporate crypto, and the creator communities will transform into DAOs (Decentralized Autonomous Organizations).
8. Less reliance on creator funds
Creators often report that generating a stable income is a challenge and wait eagerly for their videos to get viral. Social media platforms often help these creators by providing monthly remuneration. For instance, TikTok released its creator fund in 2020, setting aside $200 million for U.S. creators. Going forward though, creators won’t entirely depend on these funds in 2022. Perhaps the higher brand partnership opportunities and increased creator fee will help you build your empire quicker and more efficiently.
These trends almost seem inevitable, and most of you have probably incorporated many of them into your content already. Try following all these 8 tenets of the internet this year, and you will see your social fitness soar!
Welcome to the Social Fitness Series with Atisfyre! Follow our ongoing series to access top tips for being a successful influencer. From dealing with brand partnerships to constantly engaging followers, we’re here to help along the way. Our end goal is to help build and better your online presence in the hopes that you’ll be able to land more partnerships.
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